Free-Giveaway Ideas Business Articles | November 21 wholesale air force 1 black , 2008 The first step involved in creating your free-giveaway is to decide which format you are going to provide your free product in. Learn the six different formats you can choose for your free-giveaway, as well as how to determine which format is best for you.
The first step involved in creating your free-giveaway deals with preparation. You need to decide which format you are going to provide your free product in.
There are basically 6 different formats you can choose for your free-giveaway. You can also combine a couple of the formats for more advanced free-giveaways but I would recommend keeping it simple and using the combination formats for products that you are going to sell.
Determining which format to use is dependent on several things:
o your target group: what do they need and how do they like to receive information?
o your objective: do you want something tangible to pass around?
o your level of technology: do you have a website that you can post a link to or do you have to send out hardcopies?
o your money and time resources: how much time and money do you have to spend on it?
o your preferred method of communication: do you like to write or prefer speaking?
o existing materials: are you going to transcribe an audio or video interview or do you have articles you can bundle together for a free-giveaway?
Here's a brief explanation of the 6 different formats - two in audiovideo and two in written format:
1. Audio MP3 recording
* you can send out a link in an email or have the link reside on your website
* you can record one longer session or break it into 5 - 7 smaller ones and send out over a one to two week period
2. Audio CD
* you can burn a CD and send out or hand out
3. Video MP3 recording
* you can send out a link in an email or have the link reside on your website
* you can record one longer session or break it into 5 - 7 smaller ones and send out over a few weeks
4. Video CD
* you can burn a CD and send out or hand out
5. Written electronic
* you can send out a link in an email or have the link reside on your website to a PDF document
6. Written hardcopy
* you can print off copies and send out or hand out
Take some time to figure out which format you feel would be the easiest wholesale air force 1 white , quickest and most affordable to do, as well as be the most valuable to your target group. Then mark off some time in your calendar and go to it!
Make EYE contact when you look at another person. Look at them!! Don't look down at your shoes or away from the other person. Don't look around the room for someone else who may be more interesting.
Be sincere in communicating (talking!) with another person. Give them your undivided attention. Act interested! Respond to their questions with a positive answer.
NETWORKING takes time, but --
For years in my business career it took many nights of long meetings. LunchDinner. Listening to speakers give their best shot. Not going home to see my bride or 3 children. Many nights they were in bed long before Dad got home.
There was Sales & Marketing Executives; Administrative Management Society; Jaycees; Chamber of Commerce and others. Christian Businessmen for breakfast. Rotary was a weekly lunch fellowship with other local executives.
Business success means interaction. It means Participation and Involvement with others in the business community. Building TRUST in the marketplace is an imperative. BRAND yourself as one who is a contributor of time and money to worthy causes. Make your city a better place to live and a place to do business by who you are.
A BIG SMILE
Volumes are quietly spoken when you express greetings or welcome with a smile. Few of us can help but return a smile to another person. Just a quick walk down the street and almost everyone you meet will respond in kind. You smile. They smile back.
If you send out a BIG frown on your face then you'll think a lot of people are simply not happy today. You sent the wrong message. Even when things are not "wonderful" it still makes sense to reflect your best side to others.
Always remember that everyone has an occasional "bad" day. Most of us don't have to go very far to find someone with more "troubles" far greater than our own.
PHONE COURTESY pays dividends --
How do you react to a friend who calls you on the phone? Do you take the time from your "busy" day to be courteous? Most of us respond in "kind" on the phone.
Should I ask about the "telemarketer" who called? Do you take time to be courteous to a person you do not know? Do you just hang up? Talk ugly to them?
Something worth remembering about the "telemarketer" is that they are WORKING and trying to make a living to feed their family. Buy clothes for their children. Yes wholesale air force 1 online , I know that their call may have interrupted your "dinner". You were doing something important and I understand the feeling.
PUBLIC folks need training --
One of my pet "peeves" is someone who should know better. How to answer the phone is NOT rocket science. Even the best of "professionals" fail miserably in dealing with their public.
Preachers, Doctors wholesale air force 1 , Executives and many others FAIL to pass the courtesy test for phone etiquette. You know some of them just as I do.
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